Free Wholesale Performance Snapshot

Your numbers
are talking.
You're not
listening.

I look at five specific metrics in your wholesale shop. I tell you what's working, what's costing you money, and what to fix first. No BS. No hour-long discovery call. Just a straight answer in 48 hours.

Get My Free Snapshot How it works
48hrs Turnaround
5 Metrics analysed
$0 · £0 · €0 No cost, no catch

The Honest Reality

Most brands are paying for problems they don't know they have.

  • Some of your orders are paying 25% or 15% commission when they should be paying zero. Every retailer who found you through your direct link should be commission-free. Most brands have no idea what proportion that is.
  • Over half your retailer base probably hasn't ordered in 12 months. Dormant retailers aren't loyal customers. They're missed revenue waiting for a reason to come back.
  • Your reorder rate tells you whether your product works. Outreach won't fix a product problem. I'll tell you which one you actually have.
  • Top Shop status has four specific criteria. Most brands miss one. Eligibility is usually one fix away. That fix is worth more than most marketing spend.

If the product isn't sharp, outreach simply advertises the problem.

25/15%

The commission rate on orders that should be costing you nothing. Most brands have no idea what proportion that is.

~55%

Average dormant retailer rate in the stationery category. Over half your retailer base has gone quiet.

The Mr. Margin Philosophy

Margin isn't just your profit.

Every gap between where you are and where you could be — that's a margin. Mr. Margin finds them.

Why listen to Mr. Margin

42 years in cards and stationery. I've seen all the mistakes before.

Most advisors have watched a handful of brands grow. I've watched hundreds — through recessions, retail collapses, platform shifts, and category reinventions. The patterns repeat. The brands that miss them repeat too.

You don't need someone who learned this last year. You need someone who's seen it cycle through three times and knows exactly where it's heading next.

42 Years in the category
100s Brands observed

"You could just talk to me and get the straight answers — rather than talking to someone who's been doing it for a handful of years."

  • Not a consultant who discovered wholesale last year
  • Not a course creator recycling other people's frameworks
  • Someone who was in the room when the category was being built
  • And has the patience of someone who's heard every excuse — and the bluntness to say so

The Five-Metric Snapshot

Five numbers. One honest picture.

These are the metrics that actually drive wholesale performance. Not vanity numbers — the ones that tell you whether your channel is growing or quietly dying.

01

Commission-Free Order Rate

What percentage of your orders arrive via your direct link, paying zero commission. Low means you're handing over 25% or 15% on orders that should cost you nothing.

Target: 40%+
02

Retailer Reorder Rate

Of your active retailers, what proportion has ordered more than once? Reorders are the most honest signal in wholesale. They can't be faked.

Target: 35%+
03

Dormant Retailer Rate

Retailers who haven't ordered in the past 12 months. High dormancy means your product isn't selling through — or you've gone quiet on them.

Target: under 40%
04

Top Shop Eligibility

Pass or fail against four specific criteria. Top Shop status gets you meaningfully more exposure on the platform. Most brands are one criterion away.

Pass / Fail + Fix Plan
05

Category Rank

Where you sit in your wholesale category relative to comparable brands. Context matters — your numbers mean different things at different scales.

Percentile Benchmark

The Process

Three steps. No discovery call.

The whole point is that you don't have to commit an hour before knowing if this is useful. Fill in five fields. Get a straight answer.

Tell me about your shop

Five questions. Your shop URL, rough retailer count, how you use your direct link, and what's been frustrating you most. Takes two minutes.

2 minutes

I run the analysis

I look at all five metrics against your shop data. I compare your numbers to category benchmarks. I write a plain-English verdict with a ranked list of what to fix first.

Within 48 hours

You get a straight answer

A snapshot report lands in your inbox. Five metrics, benchmarked, with a verdict on each. No vague recommendations. If something needs fixing, I'll say so plainly.

Delivered by email

What You Receive

Your snapshot includes all of this. Free.

No vague summaries. No slide decks with twelve recommendations and no prioritisation. Just a clear picture of five numbers and what each one means for your business.

  • Five-metric performance summary Each metric scored, benchmarked against category averages, with a plain-English verdict.
  • Ranked action list Not ten things to do. The three things that will move your numbers most, in priority order.
  • Top Shop eligibility verdict Pass or fail, with the specific criteria you're missing and what it would take to qualify.
  • Category rank context Where your key metrics sit relative to comparable brands in your wholesale category.
  • No call required to receive it The snapshot is complete in itself. If you want to discuss it further, that option is there. It's never forced.

Sample Report

Request Your Snapshot

Five questions. Straight answer. 48 hours.

Margins don't lie. Fill in the form and I'll tell you what yours are saying.

Completely free — no credit card, no commitment
Delivered by email within 48 hours
No discovery call required — the report stands on its own
Your data is used only to produce your snapshot

This determines how much commission-free revenue you may be missing.

Your snapshot will be sent here within 48 hours.

Snapshot request received.

I'll have your five-metric report in your inbox within 48 hours. No call. No pitch. Just a straight answer.

Common Questions

Questions.
Answered plainly.

If something isn't covered here, email directly. I don't use chatbots.

  • It's free. There's no hidden pitch at the end, no mandatory call, and I won't add you to a marketing list without your permission. The snapshot is genuinely useful on its own. If you want to go further after reading it, that option exists — but it's never forced.
  • Independent publishers, greeting card brands, stationery makers, paper goods and gift businesses selling wholesale to independent retailers. The benchmarks and category data are specific to this industry — they're not generic e-commerce metrics.
  • No. I use the information you provide in the form, combined with publicly available data about your wholesale shop. I don't need your login credentials or account access to produce the snapshot.
  • You read it. You decide if it's useful. If you want to discuss any of the findings, you can book a 30-minute call. If you want deeper work and a proper plan, I'll explain what that involves. Nothing is automatic. Nothing is pushed.
  • Then I'll tell you that. Not every brand has a problem. Some brands have a strong performance and just want confirmation. If your metrics are healthy, the report will say so. I'm not going to invent problems just to sell you something.
  • I've worked with more brands than I can count, and the same gaps keep showing up. The five metrics in this snapshot are the ones that keep making the difference between brands that grow and brands that don't.